Case Studies

How we’ve helped people like you find their voice and build their image.

Messaging, Branding, Public Relations and Crisis Management

  • DM Baker created a strategic community advocacy program for a large group of neighborhood associations in a southern California, and later a northern California community.  This in order to support the goals of these groups to advance citizen involvement in community planning and local land-use issues. Messaged and created the campaign strategy that delivered a successful change in public opinion.  Created consensus, achieved 100% of my client’s goals, and influenced citizen views for years to come.
  • DM Baker, created and implemented a very successful PR campaign in 2017 to promote the pre -launch of a mobile app, Polis Assist.   The purpose was to provide social capital for the tech firm as it began the process of seeking its second round of funding.  Polis quickly secured a great deal of media attention: and this gave strength to the company’s message and community interest.
  • In the media relations space, DM Baker has worked for several social justice related causes and individuals. One example being Mariam Ibraheem. I managed her speaking and publicity efforts after being released to the U.S. I secured her interviews and coverage on BBC World, Megan Kelley on FOX News, ABC TV, and many other media outlets and newspapers world-wide. I prepared her for interviews and further assisted her with securing her book and film rights offers. Ibraheem was a celebrated refugee from the Sudan who was going to be put to death for apostasy and through the efforts of a non-profit I chaired a we secured her release from jail and with efforts of the Pope, we were able to secure her release from the Sudan.

Non-Profit Work

  • DM Baker raised millions of dollars for dozens of non-profits over the last decade.  Raised funding for events, capital campaigns and educational programs.  Ran a capital campaign that raised almost $3 million for a cultural arts organization during the height of the mid 2000s recession.  Including securing a city grant of almost $1.7 million.  Not only did this include having to write an effective grant proposal but lobbying city officials and selling the community on the vision. Worked for numerous cultural, healthcare and educational non-profits with annual revenues from $200k to $2 billion.
  • Directed a 3-day, 30 band music festival for a youth focused 501 c 3. Raised over significant sponsorships from MTV, FOX TV, United Airlines, American Airlines, Pepsi, government sponsorships and others.  Created the branding, messaging and handled the publicity and ad buys for the festival.
  • DM Baker has assisted many non-profits of a diverse nature.  We created an exposure package in 2013 for a non-profit called Many Hopes in NYC that focuses on schools for girls in Kenya. We created an event sponsorship package that secured significant sponsorship and also important media exposure. This involved traditional publicity avenues as well as social media and influencer involvement. Through our unique approach know as Exposure Packages, we were able to quantify the results for sponsors with respect to their reach to their demo audience  (See attached Exposure package and Recap).
  • Created a fundraiser held at the House of Lords, at the British Parliament that Douglas Gresham (C.S. Lewis’ son) spoke at in concert with the premiere of Walden Media/Disney’s “Narnia” Premiere for which Gresham was an Exec. Producer.