We have the tools to find your voice and build your image. Below are more details on the services we offer.
Our Advertising approach follows the “Four C” principle:
Company – Ambitions for your company
Category – Competitive context driving market opportunity
Customer– Who we are serving and aspirations we can fuel
Culture– Dynamics shaping your brand universe
In today’s market, knowing your audience and how to reach them has never been more important. Utilizing tried-and-true research techniques and surveying strategies we can provide answers to your marketing questions. Research and client development are crucial to successful firms continuing success. We can provide the tools for this success with media analysis, competitive analysis–all suited to your individual needs.
DM Baker is also a full-service firm offering many options for your promotion. Message / brand development and delivery is crucial in order to produce the results any firm or organization needs. We are experienced in targeted communication and message development that will fit your goals and your organization’s personality. We have access to numerous media outlets and experts to further compliment our services and provide the best, most diverse marketing mix. Event planning, strategic development and impact giving are areas that enhance our marketing concepts for our clients.
D.M. Baker can provide full-service media buying for social media, print, radio, and TV markets domestically and internationally. We will negotiate the best rates and placements, we can do it all with a single media buy. No need to contact dozens of vendors to negotiate, place and verify media buys. We can provide competitive analysis, media planning and budgeting as well as publicity campaigns of a diverse nature. We provide niche marketing – buying focused onreaching diverse audiences.
Contracts for media buying include the following added services:
We will help you identify appropriate media outlets and avenues of exposure. Then, assess a budget that is appropriate to achieve your sales and marketing goals. We can also plan out your ad buys over the course of a fiscal or calendar year, quarterly or monthly. Advertising buys done through us require no monthly retainer. Just tell us what you want to spend and we will place the buy for you. This will maximize your ad buy while costing you no additional costs.
We will monitor, track and provide proof of performance for all your placements. We will ensure the best placement and copy registration and will negotiate makegoods and discounts for poorly performed media.
We will provide quarterly media analysis for all your buys with special attention placed on both placement analysis and competitive analysis. This is to ensure that your firm is achieving its’ goals and reaching your designated audience. It is also important to understand where your competitors are buying media as well.
We can provide publicity in conjunction with your media placements to maximize your organizations exposure. We can create (For an additional cost) publicity generating events that will also work to increase organizational awareness and brand loyalty. An area we encourage our clients to get involved with is our Impact giving strategies program. We can develop an impact program focused on causes that are important to your firm and that match your corporate values. These programs not only increase community awareness of your firm but also will generate increased sales and brand loyalty.
We can have your ad campaign fully designed or produced according to your specifications and provide you with first rate graphic art and video/animation/audio production. (These services require an additional cost). Below are a few examples of our creative…
“If I had more time I would have written a much shorter letter…”
Never before has managing and protecting your brand, or even launching one, been so complex and multifaceted.
Successfully navigating this dynamic landscape requires a cohesive vision and expert guidance by a PR team whose core consideration is your image and reputation, wherever and however they appear.
Our national and international messaging initiatives build and sustain efficient, effective business outcomes using communications strategies and techniques in: brand positioning and refinement, traditional public relations, crisis management, shield creation, online PR, social media, publicity generating events, and marketing communications.
Every brand has a story … one that resonates with, engages and motivates customers and influencers and consumers. We will help you identify and communicate yours.
Non-profits come in many shapes and sizes with goals and objectives as complex and different as those of individuals. Helping non-profits realize their goals and understanding how to implement campaigns for education and development is a key benefit. We provide organizational creation, management, strategic development assistance and counseling to a large but diverse group of non-profit organizations. DM Baker has secured millions of dollars in funding for non-profits that range in size (annual budget wise) from $200,000 to $2 billion.